In this episode of The Literature Lounge, Arvind Wable, author of Culture Eats Creativity for Lunch: The Ulkaway, dives into the fascinating world of advertising and organizational culture. He begins by sharing the inspiration behind his latest book, reflecting on his experiences with mentors and quirky bosses in the dynamic advertising industry. Arvind delves into “The Ulka Way,” the strategic focus and long-term relationships that shaped his career, and highlights the crucial role of senior leadership and young talent in the field. He offers insights into building a strong company culture, even in remote work environments, and discusses the pros and cons of groupthink within organizations.
Throughout the episode, Arvind reminisces about memorable moments of overcoming challenges and winning clients, and how his educational background influenced his professional values. Tune in for a deep dive into the intersection of creativity, strategy, and culture in the world of advertising!
00:00 – Intro
01:18 – Early career & Background
03:51 – Quirky mentors
07:06 – Work culture : The Ulkaway
15:26 – Attitude vs Aptitude
16:29 – Marketing personality
23:16 – Role of leadership
26:24 – Does group thinking work?
30:27 – FCB memories
34:45 – IIM Ahmedabad
39:24 – Getting in touch with reality
45:29 – Concluding remarks
———————————————————–
Connect with Us
Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/
The Literature Lounge: https://www.themohuashow.com/
———————————————————–
Connect with the Guest
Arvind Wable: https://www.linkedin.com/in/arvind-wable-74b49219/
Book Link
Culture Eats Creativity for Lunch: The Ulkaway: https://amzn.in/d/aCBtBpx
———————————————————–
Follow Us
Facebook: https://www.facebook.com/themohuashow/
Youtube: https://www.youtube.com/@TheMohuaShow
Instagram: https://www.instagram.com/themohuashow/
Linkedin: https://www.linkedin.com/company/themohuashow/
———————————————————–
Disclaimer
The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.
———————————————————–
#TheMohuaShow #TheLiteratureLounge #Podcast #PodcastEpisode #Literature #Storytelling #PodcastInterview #Writers #WritersOfIndia #Authors #ArvindWable #Advertising #Marketing #AdvertisingAgency #Branding #Media #AdAgency
