Inside the Edtech Bubble: Pradip K. Saha on Byju’s and the Future of Indian Education | Ep 202

In this insightful episode, we sit down with Pradip K. Saha, journalist, author, and co-founder of The Morning Context, to dive deep into the rise and fall of Byju’s, once India’s largest edtech company. Drawing from his best-selling book, “The Learning Trap: How Byju’s Took Indian Edtech For a Ride”, Pradip provides a comprehensive account of Byju’s journey, from its initial success and powerful brand-building strategies to its questionable sales tactics and controversial practices. He also addresses the skyrocketing valuation of Byju’s and explains why it was often seen as a “vanity metric” in the startup world.

We also explore the impact of the pandemic on Byju’s growth, the key lessons edtech startups can learn from its story, and recommendations for regulating tech platforms in India. Whether you’re interested in the world of startups, education technology, or Byju’s meteoric rise, this episode offers essential takeaways and thought-provoking insights.