Is Fashion Killing Indian Crafts? | Priyanka Rajwar & Roli Mishra | The Mohua Show | Ep 301
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About This Podcast
What happens when the very industry celebrating Indian crafts begins to threaten their survival? In this episode of The Mohua Show podcast, Mohua Chinappa speaks with Vayaka founders Priyanka Rajwar and Roli Mishra about handloom, conscious buying, sustainable fashion and the future of India’s rich textile heritage.
In this episode, we discuss:
• What conscious buying really means
• Handloom vs powerloom and digital printing
• Pure fabrics vs blended fabrics
• How consumers can identify authentic handloom
• The traditional process behind Sri Kalahasthi Kalamkari
• Kala cotton and its sustainability story
• Mislabeling of crafts such as Bhujodi
• Why younger generations are moving away from weaving
• How fashion can help—or hurt—traditional crafts
What this episode is really about:
Beyond fashion and sarees, this is a conversation about craft, livelihoods, authenticity, sustainability and consumer responsibility. It asks a simple question: when we buy something, do we know what—and whom—we are supporting?
If you’re interested in Indian storytelling, sustainable fashion, creative career insights, conscious living, women’s entrepreneurship and inspiring conversations, this episode is for you.
For any queries E-Mail: hello@themohuashow.com
Disclaimer: The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our Show and its associated platforms.
