Breaking Patriarchy in Indian Advertising with Rashi Ray | Ep 250

In this episode, we speak with Rashi Ray, Director at Response India and co-founder of the fearless Zero Budget Agency. One of the youngest women leaders in Indian advertising, Rashi has carved her own path in a male-dominated industry, bringing bold ideas, Bengali storytelling, and a fresh perspective to brand building.

Why This Episode Matters:
The world of advertising is changing fast, from traditional campaigns to digital-first strategies, from AI-driven tools to human creativity, and from lip service on diversity to real inclusion. Rashi Ray unpacks what it means to lead as a woman in the ad world, why most brands still don’t understand Gen Z consumers, and how creative leaders can pioneer the future of storytelling.