In this insightful episode, we sit down with Pradip K. Saha, journalist, author, and co-founder of The Morning Context, to dive deep into the rise and fall of Byju’s, once India’s largest edtech company. Drawing from his best-selling book, “The Learning Trap: How Byju’s Took Indian Edtech For a Ride”, Pradip provides a comprehensive account of Byju’s journey, from its initial success and powerful brand-building strategies to its questionable sales tactics and controversial practices. He also addresses the skyrocketing valuation of Byju’s and explains why it was often seen as a “vanity metric” in the startup world.
We also explore the impact of the pandemic on Byju’s growth, the key lessons edtech startups can learn from its story, and recommendations for regulating tech platforms in India. Whether you’re interested in the world of startups, education technology, or Byju’s meteoric rise, this episode offers essential takeaways and thought-provoking insights.
00:00 – Introduction
02:51 – Interests In Bjyu & Education Technology Sector
05:10 – Challenging Part Of Uncovering Bjyu’s Story
09:58 – Initial Success Of Bjyu
15:04 – How Byju’s Built a Brand and Engineered Its Sales Machine
20:42 – Shocking Practices Implemented by Bjyu
27:13 – The Valuation Mirage: Chasing Vanity Metrics in the Startup World
35:09 – How The Pandemic Affected Bjyu’s Growth Trajectory
42:44 – Key Lessons Learnt By Edtech Startups Bjyu’s Story
49:00 – Recommendation To Government To Regulate Tech Platforms
51:05 – KeyTakeaways From The Book
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Connect with Us
Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/
The Mohua Show: https://www.themohuashow.com/
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Connect with the Guest
Pradip K. Saha: https://www.linkedin.com/in/pradip-kumar-saha-94980267/
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Linkedin: https://www.linkedin.com/company/themohuashow/
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Disclaimer
The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.
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