Rare In Rareism

Rare In Rareism

It was a WhatsApp message from my friend Akshika and a missed call. After long I was excited, smiling and curious. I was returning from London after meeting my son and one such evening as we ate the truffles and the liver pate’, we spoke about his childhood friends. We laughed hard recalling how silly and adorable they were. In our conversations what kept coming up was Manish Uncle and Akshika aunty. Manish uncle who taught him to get rid of his polyester pants that I couldn’t. So a thank you to Manish there. There was no way in hell I would miss talking to Akshika aunty as stored by my son on my phone.

I landed back in Bangalore and called her. Akshika told me that she has finally begun what she has always dreamt of. She loved the art of dressing and wanted to extend her passion towards a more meaningful journey. I was elated and extremely happy for her. We decided to meet and she said she would pick me up to take me to her studio.  She wanted me to wear her designs. I was humbled to say the least and moved to tears with her candid appreciation of me.

Her brand is called Rareism. Which reiterates that “you are rare”. I was stunned and gobsmacked watching her collection in her aesthetic space. There was clothing for one and all. Her designs are trendy for a curvy woman and for a young lissome girl too. The colour palette was international with cuts that were flattering and comfortable.

I just stared at the racks of design and the beautiful young mother Akshika, with eyes that shone of hope and success, a friendship that spans over a decade of being mothers to growing boys and our own personal emotional growth too. Her designs were eclectic and extremely wearable. There was Akshika in each and every design. Her honesty and love shone through it all.

I choose this Pintuck tunic to wear over my denims and sometimes my skirt. It was a pristine white with a cowl neck, it fits like a dream. I preened in the mirror and she said “you love white, don’t you? Just like me.” We smiled together and in unison said oh yeah!

She told me fashion is for each one of us. She chooses her cuts and designs with her fabulous all women team, because she knows a woman and her moods and her insecurities and her dreams.

As I get ready to go for my meeting, I can feel the softness of the fabric and the pride of watching my friend’s brand on me. I did feel rare in Rareism.

Tucks are as new as the 19th century. Small tucks and especially this multiple parallel tuck called the pintuck is the ornamentation on this pristine white cotton fabric. Minimalist and Stylish.

As I tuck my hair behind my ear and wear my pintuck tunic.  I know that we as women, all dream a common dream. And only the winners and leaders take their dream forward with resilience and many unshed tears.

I knew Rareism is raring to go and I will sit and watch Akshika march on, raring towards her destination and dreams. And watching her journey and her brand evolve is a heartfelt emotion.

If this isn’t happiness, what is?