The Saree Empire: How One Family Business Stood the Test of Time | Ep 231

Saris aren’t just fashion—they’re heirlooms. In this conversation, Dinesh Talera, Co-founder of Mysore Saree Udyog (MSU), breaks down how a first-floor, no-ads store became a destination brand—rooted in integrity, artisan dignity, and smart innovation. We cover MSU’s fixed-price policy (and why they skip “mega sale” gimmicks), the Scented Sari Collection (fragrance embedded at yarn level), tech adoption since the 1980s, and a commitment to keeping every craft alive—even when trends change.

We also talk governance (separating ownership and management), the Hyderabad expansion, and preserving knowledge via the Registry of Sarees. If you care about textiles, sustainability, and family-business longevity, this is gold.