Weaving Creativity into Home Decor with Anuradha Asar | Ep 217

In this episode, we explore the inspiring journey of Anuradha Assar, the visionary founder of Jigsaw and Mulberry. Starting with a children’s clothing line in the 80s, Anuradha transitioned seamlessly into home decor, establishing Mulberry Home Decor in Hyderabad. Renowned for her unique, handpicked collections, Anuradha’s passion for design and textiles has left an indelible mark.

She shares how her love for decor inspired her to expand into soft furnishings, furniture, and accent pieces. With a focus on Indian craftsmanship, Anuradha collaborates with artisans to create bespoke products, balancing quality and affordability. She discusses the challenges of working with weavers and the importance of reviving traditional crafts. Rejecting fleeting trends, she emphasizes staying true to her design philosophy. For aspiring home decor entrepreneurs, her advice is clear: remain authentic and committed to your vision.